Knowledge

What we've learned building online stores.

Practical guides on platforms, performance, SEO and selling online in Thailand — written by the people doing the work.

Magento vs Shopify vs WooCommerce: choosing a platform for a Thai store

The honest trade-offs between the three platforms we build on most — what each one is genuinely good at, what it costs you later, and how to tell which one fits your catalogue.

4 August 20265 min read

SEO

Structured Data for Ecommerce: The Schema Markup That Actually Earns Rich Results

Schema markup doesn't move rankings directly, but it decides whether a search result shows a price, a star rating and stock status — or just a plain blue link. The specific schema types worth implementing, and the mistakes that get them ignored.

5 October 20266 min read

Magento

Magento B2B Features: What's Native, What Needs an Extension, and What Needs Real Development

Magento's B2B capability depends heavily on which Magento you're actually running. The difference between Adobe Commerce's native B2B module, Open Source plus extensions, and the custom work either path still needs.

2 October 20265 min read

Shopify

Shopify Markets: Selling Internationally From a Thai Shopify Store

A Thai Shopify store selling to more than one country usually needs more than one currency and language, not more than one store. What Shopify Markets actually handles, and the parts that still need real setup work.

30 September 20265 min read

Website Speed & Performance

Image Optimization for Ecommerce: The Single Biggest Speed Win Most Thai Stores Skip

Product photography is usually the heaviest thing on an ecommerce page, and also the easiest to fix without touching design. Formats, sizing, lazy loading, and the specific mistakes that quietly cost the most on a mobile connection.

28 September 20266 min read

Web Design & Development

When to Redesign Your Ecommerce Website (and When You Just Need a Refresh)

A full redesign is the right call less often than owners assume, and the wrong call more expensively than they expect. The signals that actually justify a rebuild, versus the ones a targeted fix solves faster and cheaper.

25 September 20265 min read

SEO

Off-Page SEO for Thai Ecommerce: What Actually Builds Authority (and What Just Looks Risky)

On-page and technical SEO get most of the attention, but Google still weighs what other sites say about yours. What genuinely builds authority for a Thai ecommerce store, and which shortcuts put the whole site at risk.

23 September 20266 min read

Magento

Migrating to Magento 2 From Another Platform: What Actually Transfers and What Doesn't

Outgrowing Shopify or WooCommerce and moving to Magento 2 is a real, common step for growing Thai stores — but a migration is not a straight copy-paste. What actually needs rebuilding, and the timeline that avoids a broken launch.

22 September 20265 min read

Shopify

Shopify Apps That Actually Matter for a Thai Store (and the Ones That Just Slow It Down)

The Shopify App Store has thousands of listings and most Thai stores need a small, specific handful of them. Which app categories genuinely matter for Thailand, and why every extra app is a performance cost that has to earn its place.

16 September 20265 min read

E-Commerce

B2B Ecommerce in Thailand: What Wholesale Buyers Actually Expect

A B2C storefront with a wholesale price list bolted on isn't a B2B store. What trade buyers actually need — tiered pricing, credit terms, quotation workflows — and where that requirement leads on platform choice.

10 September 20266 min read

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