Knowledge

What we've learned building online stores.

Practical guides on platforms, performance, SEO and selling online in Thailand — page 3 of 5.

LINE Marketing Explained: Broadcasts, Rich Menus & LINE Ads

LINE isn't a nice-to-have add-on to a Thai marketing plan — it's where the conversation and the repeat purchase actually happen. What broadcasts, rich menus and LINE Ads each do, and where they fit.

29 August 20265 min read

Shopify

How to Build and Customize a Shopify Theme: A Practical Guide for Thai Stores

Building a Shopify store is really a series of theme decisions — which base theme, what to customize in the editor, and what genuinely needs a developer. A real walkthrough of Online Store 2.0, Dawn vs Horizon, and where Thai stores need extra attention.

27 August 20266 min read

Digital Marketing

Google Ads vs Meta Ads: Where Should a Thai Ecommerce Brand Start?

The two biggest paid channels in Thailand work on opposite principles — one captures demand that already exists, the other creates it. Most stores get the sequencing backwards before they've proven either one works.

27 August 20266 min read

SEO

Local SEO for Thai Stores: Google Business Profile, Reviews & Maps

For a store with a real address in Bangkok or anywhere else in Thailand, local search results and the map pack are often the highest-intent traffic Google sends — and most Thai businesses leave the setup half-finished.

25 August 20265 min read

Shopify

Shopify Plus vs Shopify: When a Growing Thai Brand Actually Needs to Upgrade

Shopify Plus gets pitched as the natural next step once a store grows, but most of what it unlocks solves problems a lot of Thai merchants don't actually have yet. What the upgrade genuinely changes, and the signals worth watching for.

24 August 20266 min read

E-Commerce

Shopee and Lazada vs Your Own Store: What Thai Brands Actually Need Both For

Most Thai ecommerce brands sell on marketplaces and an owned store at once, not one or the other. The real trade-offs — commission, customer data, inventory sync — and how to run both without them working against each other.

24 August 20266 min read

Magento

Why Magento 2 Stores Slow Down in Thailand, and How to Actually Fix It

Magento 2 is capable of genuinely fast storefronts, but most Thai installs are running well below that ceiling. The specific, well-understood causes — indexing, caching, extension bloat — and the order to fix them in.

24 August 20266 min read

SEO

Technical SEO Checklist for Thai Ecommerce: Crawl, Canonical, Schema & Speed

A practical technical SEO checklist for Thai ecommerce sites — crawlability, canonical tags, structured data, Core Web Vitals, hreflang, and the platform-specific traps in Magento, Shopify and WooCommerce.

22 August 20268 min read

Magento

Is Magento 2 Still the Right Choice for a Growing Thai Ecommerce Business?

Magento 2 (Adobe Commerce) is powerful, complex, and often more expensive than the alternatives — which makes 'is it right for us' a genuinely important question. A practical answer for Thai B2B and B2C businesses.

11 August 20265 min read

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