B2B Ecommerce

One storefront can serve both in most cases. The platform tags each logged-in account as retail or wholesale and shows the right price list, minimum order rules, and checkout options automatically — a guest or retail visitor sees the normal store, and a recognised wholesale account sees their own pricing without anything looking different structurally.

A fully separate B2B site only becomes worth building when the wholesale catalogue, pricing logic, or approval workflow diverges so far from retail that maintaining both in one theme becomes the harder path — which is the exception, not the default.

An approved buyer selects an invoice/net-terms payment option at checkout instead of paying by card, the order is placed against their credit limit, and an invoice goes out on the agreed schedule (net 30, net 60, or whatever term was set for that account).

If an order would push a buyer over their approved limit, it's flagged for manual approval rather than silently going through — this is the detail that actually protects cash flow, and it's easy to miss if it's bolted on rather than built into the checkout logic itself.

Yes — that's the point of tiered or company-specific pricing. Once a buyer is logged into their account, the product and category pages show their price automatically, not the public list price, and not a price they have to request separately.

Shopify Plus has native B2B functionality (company accounts, tiered pricing, net terms) built directly into the platform. Magento/Adobe Commerce has a dedicated B2B module aimed at more complex catalogue and approval-workflow needs. WooCommerce can do B2B well through a small number of established plugins, and tends to suit a simpler wholesale setup rather than a highly complex one.

The right choice depends on how complex the approval and pricing rules actually need to be, not which platform is generically "best" — a straightforward tiered-pricing setup can run comfortably on any of the three.